Pokemon Go, Really?

The multifamily industry has become so wonderfully more professional and sophisticated over the last two decades.  There has been so much more focus on the things that really matter - those behaviors that drive resident retention, employee retention, and thus, performance.  Thanks to many classically-trained marketers taking over the marketing functions at many firms, property marketing programs, in particular, have become much more sophisticated in the last decade. 

Residents want office teams to focus on service delivery, delivering value, responsiveness, promptly responding to voicemails and emails, taking care of service requests in a timely and professional manner, and the like.  With all of the challenges and demands that our industry's wonderful on-site teams face, all the priorities facing them every day - I chuckle when I see articles like this.  I'm pretty sure residents want the team focused on delivering core services, not adult play days.

So, without further ado, here is an article that appeared last week suggesting property staffs focus their limited time on planning Pokemon Go events: Read Full Article