Four Ways Your Company Benefits From Giving Back

giving back

Fortune.com ran an article entitled, “4 ways your company benefits from giving back” (1/27/15) that does a wonderful job of sharing the benefits of companies giving back to society.  We believe there are three pillars that make up CSR: the team (employees); customers (residents); society (the communities one operates within).  Giving back needs to be done because it's what an organization believes in – it’s in their DNA.  It should not be done because one thinks it's a slick marketing, as today's wonderfully savvy consumers will see right through it (a gimmick).  That said, as this article shares, besides being the right thing to do, giving back also delivers benefits for the company.  As we like to say it, everyone can win.  It's a beautiful thing!  #csrmatters