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Resident Events: Elevated

We all know the importance of building community, but we also know how challenging it is to get residents to participate in events. 87% of consumers say their purchase decisions are made because a company supports an issue that is important to them, which means communities need to be loud and proud about the things they care about. What better way to do this than to incorporate cause work, volunteerism and philanthropy into resident events! Prospects and residents want to be a part of organizations who do well by doing good. In this session, you’ll discover what is impacting resident rental decisions; how to identify events that incorporate causes in ways that resonate with your community; as well as seeing examples of events that engage, elevate and inspire.

Thu, Jun 14, 2018 1:00 PM - 1:30 PM EDT

Managing Your Digital Curb Appeal

You respond to resident reviews with grace, your social media presence has flair, so your online reputation is solid, right? Maybe not. The evolution of our industry and our increasing reliance on smartphones brings a new set of measures for your reputation. In addition to  creating relevant and useful social media content and managing reviews generated by residents, you also need to be aware of and engaged with reviews generated by your employees and the degree to which your organization supports the community-at-large. As the scope of “reputation” gets broader it may be time for a reputation evaluation. In this session, learn 3 Key Steps to take to ensure your Digital Curb Appeal is Best In Class.

Thu, Jul 26, 2018 1:00 PM - 1:30 PM EDT